A Word Cloud is a collection or cluster of words depicted in different sizes. The bigger and bolder the word appears, the more often it is selected/voted for by an audience member.
Word Clouds are a powerful way to visualise what your audience really thinks about a topic. They are easy to read, quick to produce and simple to understand.
What are the benefits of using a Word Cloud?
Word Clouds help reveal what your audience really think
- Understand what your audience/employees feel about a topic/situation
- Your audience can summarise their view of a topic
- Allows you to measure change when used at the start and end of an intervention/workshop
- You can measure audience understanding of a topic
- Allows you to identify what is important to your audience
- Brainstorm concepts or ideas
- Identify audience feedback in their own choice of words
- Identify new ideas/topics to target
- Facilitate peer to peer feedback
- Gather and present e.g. employee change readiness to stakeholders.
Word Clouds are quick and informative
- The audience voting page enables the presenter to get live feedback from their audience in real time
Word Clouds are exciting and emotional
- The audience feel part of the presentation
- Provide an opportunity for co-creation of content
- The audience help drive the topic of discussion.
Word Clouds are engaging
- The audience feel part of the presentation by contributing their answers.
- The audience are interested to see the responses from their fellow audience members.
- Word Clouds can be good icebreakers and can provide an entry point for a topic of discussion.
Word Clouds are visual
- Our brains prefer this over any other format
- Your audience is more likely to engage with this visual format than with a conventional slide with bullet points.
Now you’re a Word Cloud expert, read our 10 Word Cloud Ideas For Different Scenarios to help you get started.